Own the Premier Name in Luxury Men's Grooming
Average franchisee revenue crossed $1.08M in 2025 — and 40%+ of it is recurring membership. Boardroom is awarding multi-unit territories in CO, AZ, GA, FL, NC, OH, PA, NJ and more.
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Receive franchise opportunity details, including the territory availability & financial projections.
$350k
Liquid Capital Requirement
$1.5m
Net Worth Requirement
$575k-$795k
Estimated Investment Range
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. The information contained in this website is not inconsistent with our FDD. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate state regulatory agencies. Such filing does not constitute approval by those states.
www.boardroomsalon.com
Boardroom Salon
5473 Blair Rd. Suite 100 #907083.
Dallas, TX 75231
· The Opportunity ·
Men's grooming is one of the fastest-growing segments in personal care.
There is no dominant national brand in premium men's grooming. The white space is massive.
$65B+
Global men's grooming market in 2026
Projected to exceed $85B by 2030.
8.3%
U.S. men's grooming projected CAGR
Outpacing personal care overall.
30%
Share of salon customers who are now men
And growing.
Premium is winning. Services drive the market. The category is underpenetrated.
· The Member ·
Once he finds us, he stays.
The Boardroom member is a routine buyer. Household income $75K–$150K+, age 28–52, fitness-minded, brand-aware. He shops at Whole Foods, Lululemon, Warby Parker, and Apple. He chooses on trust, consistency, and experience — and once he's a member, churn is structural, not transactional.
The membership model is the moat.
40%+ of revenue is recurring. Your second year of cash flow is partly anchored before you open the door on day one. Walk-in chains can't replicate it. Independent barbershops can't operationalize it. We've spent 22 years building it.
The membership model is the moat.
40%+ of revenue is recurring. Your second year of cash flow is partly anchored before you open the door on day one. Walk-in chains can't replicate it. Independent barbershops can't operationalize it. We've spent 22 years building it.
· PERFORMANCE ·
WHAT OUR FRANCHISEES ACTUALLY EARNED IN 2025.
From our 2026 Franchise Disclosure Document — not a projection.
Four straight years of same-store growth. Zero closures since 2023.
AVERAGE CASH REVENUE
$1,084,119
AVG ADJ GROSS EBITDA
$358K
· 33%
AVG FRANCHISE NET EBITDA
$230K
· 21%
+11.3% in 2025 alone. +17.8% across the four-year period.
Source: KLPS, LLC 2026 Franchise Disclosure Document, Item 19. Reporting period: January 1 – December 31, 2025. Includes 5 of 9 franchised salons that operated for the full reporting period from the same premises by the same franchisee. Excludes company-owned salons. Some outlets have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.
· STEP INSIDE ·
The numbers work. Your market might still be open.
· The Offer ·
We don't sell territories.
We engineer them.
Every Boardroom partner signs a development agreement for a minimum of three salons in a defined territory — with the schedule, the protected area, and the expansion rights written in. We've already done the customer science and the co-tenancy mapping. You bring the operating chops.
01
Customer science
We know exactly who our member is and where he shops. Psychographic segmentation, not zip codes.
Customer science
We know exactly who our member is and where he shops. Psychographic segmentation, not zip codes.
02
Co-tenancy intelligence
Whole Foods, Lululemon, F45, Warby Parker. We follow the nodes where your member already spends.
Co-tenancy intelligence
Whole Foods, Lululemon, F45, Warby Parker. We follow the nodes where your member already spends.
03
Territory architecture
Unit capacity modeled, sites sequenced, protected white space — built to compound across 3, 5, 9 units.
Territory architecture
Unit capacity modeled, sites sequenced, protected white space — built to compound across 3, 5, 9 units.
$1,694,700 – $2,355,450
3-UNIT TOTAL INVESTMENT
ROYALTY / NATIONAL AD FUND
6% / 2%
NAF max 3%
OPERATOR CAPITAL PROFILE
$1.5M+ net worth
$350K - $500K liquid
DEVELOPMENT FEE STRUCTURE
$50K + $40K + $30K
$25K each beyond three
· How You Enter ·
Acquire and expand,
or build from greenfield.
Both end with a market.
In several priority markets we offer the rare-in-franchising path of buying running corporate salons with proven member bases — and the development rights to expand around them. In others, you greenfield the territory with us.
PATH A
ACQUISITION + BUILD
DE-RISKED
What transfers at closing
• Day-one cash flow from existing operating units
• Trained stylists and front-desk staff in place
• Pre-COVID leases on validated trade areas
• Active member base, paying and retained
• POS, booking, and tech operational from close
What you build next
• Reduced license cost on units 3 and 4
• 2 additional units within 30 months
• Brand halo across each new unit you add
PATH B
GREENFIELD BUILD
What we bring
• Open territories with full white space
• Concept plans, FF&E spec, build-out coordination
• Site selection per our proprietary Location Formula
• Grand-opening playbook + National Ad Fund support
• Pre-sales hiring and training support
Markets currently with acquisition opportunities include Atlanta splits and select Texas and Oklahoma packages. Confirm availability with the development team.
· The Operator ·
You don't need a background in grooming.
You need a track record of building teams, driving revenue, and scaling operations. Two-thirds of our franchisees are already multi-unit operators.
01
Multi-unit franchise operators
Fitness, wellness, medspa, beauty. The systems translate.
Multi-unit franchise operators
Fitness, wellness, medspa, beauty. The systems translate.
02
Real estate investors
Seeking semi-absentee, cash-flow brands with portfolio scalability.
Real estate investors
Seeking semi-absentee, cash-flow brands with portfolio scalability.
03
Hospitality & retail leaders
Service-driven, KPI-managed, ready for cleaner operations.
Hospitality & retail leaders
Service-driven, KPI-managed, ready for cleaner operations.
Veterans welcome.
U.S. military veterans receive $5,000 off the Initial Franchise Fee, plus 10% off the Development Fee on multi-unit deals. Leadership. Discipline. Mission focus. We don't train these — we recognize them. Our CEO Jeff Helfgott is an Army veteran.
Veterans welcome.
U.S. military veterans receive $5,000 off the Initial Franchise Fee, plus 10% off the Development Fee on multi-unit deals. Leadership. Discipline. Mission focus. We don't train these — we recognize them. Our CEO Jeff Helfgott is an Army veteran.
· SUPPORT ·
Real estate, training, marketing, operations.
Franchisees aren't figuring it out alone.
Site selection
Our proprietary Location Formula — co-tenancy mapping, trade-area scoring, 90-day approval window.
Build-out
Concept plans, FF&E spec, contractor coordination — replicated across every unit.
Training
Pre-opening days, post-opening visits, ongoing cadence built for multi-unit operators.
Marketing
National brand fund, local toolkit, grand-opening playbook tuned by market.
Tech & membership
POS, booking, membership engine, recruiting, business intelligence — the platform built around recurring revenue.
Stylist sourcing
Recruiting playbook for your trade area — the #1 operator concern, owned.
· WHY NOW ·
"In franchising, speed is easy, but performance is hard. We built the foundation first."
— Jeff Helfgott, CEO · Army veteran
1 → 9
Our longest-tenured franchisee scaled from one location to nine across Texas and Oklahoma. The model compounds.
1 → 9
Our longest-tenured franchisee scaled from one location to nine across Texas and Oklahoma. The model compounds.
2/3
Of our franchisees are now multi-unit operators. The system selects for them.
2/3
Of our franchisees are now multi-unit operators. The system selects for them.
$655M
LightBay Capital growth investment behind the brand. Real capital, real infrastructure.
$655M
LightBay Capital growth investment behind the brand. Real capital, real infrastructure.
Houston, Texas · since 2011
Guy Gonzales
"As a Boardroom franchisee, I take great pride in being part of a brand of this caliber."
"As a Boardroom franchisee, I take great pride in being part of a brand of this caliber."
Plano, Texas · since 2010
Caren Wolf
"The Boardroom brand has been one of life's great blessings; 11 years of incredible staff, loyal clients, and the opportunity to serve our community with meaningful purpose."
Plano, Texas · since 2010
"The Boardroom brand has been one of life's great blessings; 11 years of incredible staff, loyal clients, and the opportunity to serve our community with meaningful purpose."
· markets ·
CHOOSE YOUR MARKET.
We'll walk you through the territory map, unit capacity, and white space.
46 units · TX · OK
Existing locations
GA · NC · TN · VA · AZ
Acquisition opportunities
CO · AZ · GA · FL · NC · OH · PA · NJ · SC
Target markets
CA · WA · IL · NY · MI and others
Not currently offering
· Claim a Territory ·
See unit capacity, white space, and lender introductions for your market.
· WHY NOW ·
We award markets.
We don't sell them.
Sixty days from inquiry to award for select operators.
Five gates, transparent timelines, two-way diligence the whole way.
Days 1–7
Inquiry
We confirm market availability, run a quick fit screen, and schedule a call.
Days 8–14
Qualifying call
60 minutes with our development team. Operating background, capital position, market preference, and your why.
Days 15–35
FDD review
FDD walkthrough. Direct franchisee validation calls — no talking points. You hear it from operators.
Days 36–50
Discovery Day
On-site in Texas. Meet the leadership team, tour the salons, sit with operators. Both sides decide.
Days 51–60
Award
Development agreement signed. Territory protected. Real Estate search, build-out kickoff, and your operator onboarding begins.
Own the Premier Name in Luxury Men's Grooming
Average franchisee revenue crossed $1.08M in 2025 — and 40%+ of it is recurring membership. Boardroom is awarding multi-unit territories in CO, AZ, GA, FL, NC, OH, PA, NJ and more.
· The Member ·
Once he finds us, he stays.
The Boardroom member is a routine buyer. Household income $75K–$150K+, age 28–52, fitness-minded, brand-aware. He shops at Whole Foods, Lululemon, Warby Parker, and Apple. He chooses on trust, consistency, and experience — and once he's a member, churn is structural, not transactional.
· PERFORMANCE ·
WHAT OUR FRANCHISEES ACTUALLY EARNED IN 2025.
From our 2026 Franchise Disclosure Document — not a projection.
Source: KLPS, LLC 2026 Franchise Disclosure Document, Item 19. Reporting period: January 1 – December 31, 2025. Includes 5 of 9 franchised salons that operated for the full reporting period from the same premises by the same franchisee. Excludes company-owned salons. Some outlets have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.
Four straight years of same-store growth. Zero closures since 2023.
+11.3% in 2025 alone. +17.8% across the four-year period.
· STEP INSIDE ·
The numbers work. Your market might still be open.
· The Offer ·
We don't sell territories.
We engineer them.
Every Boardroom partner signs a development agreement for a minimum of three salons in a defined territory — with the schedule, the protected area, and the expansion rights written in. We've already done the customer science and the co-tenancy mapping. You bring the operating chops.